Lobster Creative

Jordans // Low Sugar Granola

Bright snackable social recipe content


Jordans Cereals asked us to produce a series of short snackable films to promote their new low sugar granola range across web and social.


Holy moly were the timings on this one tight. We had just one week prep to craft six films from creative, script and recipe development through to storyboards prior to the shoot. The creative combined a bold, bright aesthetic using a mixture of stop-mo, slow-mo (all the mos) and a dynamic editorial resulting in a series of thumb-stopping films.

6 x master videos, with a total of 66 x assets for Instagram, Facebook and Youtube all from a 1 x day shoot. 

One or two cupcakes went missing…


Pancake Brunch
Cherry Parfait
Cranberry Nut Muffin

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