Ben’s Original

A global social-first video and stills campaign for Ben’s Original promoting a series of products across their Lunch Bowl, Street Food & Favourites ranges.

We’ve all been there…scraping together sad, chaotic meals out of desperation. These culinary ‘crimes’ are shared across social every day.

Shot with a social-native mindset, this campaign brings those makeshift meals to life with warmth and humour, before Ben’s Original steps in to save the day – serving up something tastier, quicker, and way more satisfying. Each film feels like a mate jumping on stories mid-meal meltdown. Raw, real, and relatable.

In total we delivered 80 x edits and 18 x stills.