Wasabi

A multichannel digital campaign for Wasabi Grocery to drive awareness and trial of their bold, Asian-inspired range in supermarkets nationwide – bringing the brand’s high street energy into homes across the UK.

Wasabi’s super bold flavours deserved an equally bold creative approach. Our campaign uses the iconic green roundel as a dynamic visual device, positioning Wasabi as the gateway to flavourful Asian convenience food – highlighting the delish, energetic food moments, packed with Katsu Crunch and Sweet Chilli Punch.

Alongside the video, we produced a host of animated HTML5 banners and DOOH assets. Everything shot on the same day.