Grant’s Whisky // From Grain to Glass
The Grant’s story from ‘Grain to Glass’
Zeus Juice // Myth
CHALLENGE
Create a series of films to build awareness and tease the launch of a new vape product – Myth
CREATE
Well…where do we start with this one…
We truly embraced our inner George R.R. Martin in developing a cinematic ‘Myth Universe’ across a timeline of thousands of years, each culminating in the discovery of the mysterious ‘Myth’.
The epic millennia-spanning series of ads play on typical movie genre tropes, with an eerie undertone and overlapping intertwined narratives – intentionally feeling more like movie trailers than traditional commercials. Placing the audience in the mindset of character and the moment, ultimately immersed and enthralled by the strange, captivating stories.