Lobster Creative

Zeus Juice // Myth

...What is Myth?

CHALLENGE

Create a series of films to build awareness and tease the launch of a new vape product – Myth

CREATE

Well…where do we start with this one…

We truly embraced our inner George R.R. Martin in developing a cinematic ‘Myth Universe’ across a timeline of thousands of years, each culminating in the discovery of the mysterious ‘Myth’.

The epic millennia-spanning series of ads play on typical movie genre tropes, with an eerie undertone and overlapping intertwined narratives – intentionally feeling more like movie trailers than traditional commercials. Placing the audience in the mindset of character and the moment, ultimately immersed and enthralled by the strange, captivating stories.

EPISODE 1 // MYTHCATCHERS

EPISODE 2 // SUNLANCE

EPISODE 3 // UNEARTHED

EPISODE 4 // RENDLESHAM

EPISODE 5 // EXPLORERS

EPISODE 6 // ANCIENT SCROLLS

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