Wilkinson Sword Intuition

New Product Digital Campaign

CHALLENGE

An awareness, tutorial and photography campaign for three new Wilkinson Sword Intuition products; Eyebrow Styler, Bikini Duo & Rosegold.

A total of 13 x videos and 65 x stills.

COMMERCIAL

Shaving the bikini area often involves its share of uncomfortable moments. This awareness campaign for Bikini Care Duo, directed by AINS, ditches the typical ‘woman effortlessly shaving & living her best life’ advertising trope…instead, we embraced realness with a pinch of humour – showing just how difficult shaving intimate areas really can be.

TUTORIALS

Straightforward and beautifully shot, these tutorial videos empower women with the knowledge they need to use each product.

Eyebrow Styler
Rosegold

PHOTOGRAPHY SELECTS

Wilkinson Sword Intuition
Wilkinson Sword Intuition
Wilkinson Sword Intuition
Wilkinson Sword Intuition
Wilkinson Sword Intuition
Wilkinson Sword Intuition
Wilkinson Sword Intuition
Wilkinson Sword Intuition

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