Grant’s Whisky // From Grain to Glass
The Grant’s story from ‘Grain to Glass’
Create an engaging, product-benefit led piece of original creative for YouTube, Instagram and Snapchat to help launch Nivea’s Clay Fresh Shower gel range to the Australian market.
Putting on our best Aussie accents to win the pitch…we developed a creative focussing on macro visuals celebrating the colourful, fresh ingredients interspersed with intimate vignettes of the product in action. The campaign left no doubt that NIVEA’s Clay Fresh product delivers a purified and soft skin feeling after showering.
We delivered YouTube, Instagram and Snapchat video edits enabling a multi-channel media strategy designed to drive awareness, consideration and intent.
NIVEA ran a Google Brand Lift Study on the TrueView ads from this campaign to measure the effectiveness of creating custom assets for social, rather than adapting global assets. The results were some of the best the team have seen, exceeding internal and YouTube benchmarks in recall and intent:
The creative resonated well with the intended target of females aged 18-30 with differing results based on KPI’s:
"The creative delivered best in class results for ad recall and purchase intent."— Misha Summlar, Senior Brand Manager at NIVEA