Lobster Creative

Mazzetti Balsamic Vinegar of Modena

The Italian Art of Dressing


We were tasked with conceptualising and producing the first TV advert for Mazzetti L’Originale Balsamic Vinegar of Modena – a family run business from the heart of Emilia Romagna in Italy first launched commercially in the 1970’s, with a rich history dating back almost 80 years. With ambitious growth targets, Mazzetti aims to become the most distinctive and trusted brand of Balsamic Vinegar across a number of markets.

On the back of their successful print campaign in 2018 entitled ‘The Italian Art of Dressing’, we were challenged to help propel the brand by evolving and breathing new life into the playful concept, through this TV spot. 

Mazzetti / Film and VFX Process


The creative celebrates the transformative flavours of Mazzetti and the centuries-old Italian craft behind its special production. A bright, bold TV campaign taking audiences on a playful journey of artistry, both transporting us to the Mazzetti aging room, shot on location in Modena, and to the distinctive elegance of a beautifully Mazzetti dressed salad. A seamless blend of photoreal liquid visual effects and live-action.

Mazzetti / 20s German TV version

What our client's say

“Working with Lobster on this project was a great experience. Their collaborative approach, flexibility and creativity made them the perfect partner for Mazzetti, and we are delighted with the outcome. From the outset we felt they were completely aligned and shared in our passion for bringing Mazzetti Balsamic Vinegar of Modena to tables around the world.”

Mazzetti l’Originale — Jane Armstrong, Managing Director

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