Just Strong – We Are Strong — We Are Strong

Activewear brand Just Strong asked us to create a social campaign which empowers women to be strong, regardless of their size, age, ability or experience

Six women each with their own version of strength, show determination in the face of adversity. Some will trip and fall, and some will wonder if they can do it. Resilience then kicks in; each one regroups, picks themselves up and tries again. This idea became the beating heart of the film.

The campaign was created with the majority of credits owing to female talent – made by women, for women.