Lobster Creative

Jordans Country Crisp

Tasty by Nature


A TV and social campaign to drive awareness of Jordans cereal as the best choice for when we want something delicious and natural. Bringing to life a new “Tasty By Nature” tagline with bags of optimism and the feeling of joy.


A newly designed brand world presented the foundations for an oat-rageously distinctive animation, taking consumers on a journey through the natural landscape and immersing them in the Jordans world. A fun collaboration of disciplines between 2D animation and live-action transforms the raw natural ingredients into delicious, berry berry crunchy clusters – all captured via a motion control rig to perfectly integrate them into the illustrated landscape.

Jordans Country Crisp / TVC 20"

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