Guardian Labs x QVC

Partnering with our pals over at The Guardian in collaboration with QVC, we were tasked with producing a playful and inspiring ‘Get Ready With Me’ style film and social shorts featuring the wonderful Ruby Hammer, who shares her QVC product routine alongside candid, relatable conversations on all things menopause.

This rich, expressive GRWM-style campaign is upbeat and conversational, guiding viewers through Ruby’s beauty routines as she shares personal insights on her menopause journey. Blending story with routine, the film explores themes including skin changes, product discoveries, and wish-I’d-known moments – all with a warm, inclusive tone. Through authentic conversations, we showcase QVC’s product range in a way that feels expansive, inspiring, and naturally engaging.