Grant’s Whisky // From Grain to Glass
The Grant’s story from ‘Grain to Glass’
Create a key visual to illustrate the tagline “Made together. Enjoyed together” for a Shopper campaign across emerging markets.
Understanding the clients need for more an emotional connection vs past executions, we developed a key visual featuring the three key heroes of Grant’s whisky-making process; The Maker, The Muscle and The Master, a nod back to the “Grain to Glass” film to enhance authenticity.