Grant’s Whisky // Made together. Enjoyed together.

Create a key visual to illustrate the tagline “Made together. Enjoyed together” for a Shopper campaign across emerging markets.

Understanding the clients need for more an emotional connection vs past executions, we developed a key visual featuring the three key heroes of Grant’s whisky-making process; The Maker, The Muscle and The Master, a nod back to the “Grain to Glass” film to enhance authenticity.