Lobster Creative

Allinson’s Bread

Go All In With Allinson’s


To conceptualise and produce Allinson’s Bread’s first TV commercial in over 10 years.

This was a significant milestone for Allinson’s Bread and signalled a commitment to reinvigorate its presence in the market. A prominent brand under the Associated British Foods umbrella, Allinson’s entrusted Lobster with the task of crafting a compelling TV advertisement that would resonate with UK audiences.


Drawing inspiration from Allinson’s rich heritage and unwavering dedication to quality, the campaign invites viewers on a captivating visual journey. It skillfully captures the artistry of sandwich making, showcasing a series of mouthwatering sandwiches being meticulously crafted in reverse. This innovative approach not only captures attention but also emphasises the irresistible taste and freshness of Allinson’s Bread.

What our client's say

“It was a pleasure to work with the team at Lobster on Allinson’s Bread. From the get go they were keen to listen and understand our brand and how to best deliver for it. We worked collaboratively which led a great piece of creative that performs well on so metrics”

Elva O’Connor, Brand Manager at Allied Bakeries

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