Pooch & Mutt

Pooch & Mutt were launching a major brand campaign to introduce their new positioning, For All Breeds & Needs, across Meta platforms. The brief was to celebrate the unfiltered reality of being a pet parent through real owners and their dogs – creating work that felt authentic, emotionally engaging and native to social, rather than polished or overly cinematic.

We travelled across the UK to tell five real stories – five dogs, five owners and five very different chapters of life.

Shot in a documentary style, the films capture the everyday realities of dog ownership – muddy paws, chaotic walks, chewed trainers and unconditional affection. Real owners lead the story, sharing the moments that make life with dogs messy, hilarious and deeply rewarding.

Honest, relatable and social-first, the campaign introduces Pooch & Mutt’s new identity through stories that feel as real as the people they’re made for.

Alongside the films, we delivered over 50 product-focused stills for social and web.

No pristine studio setups. No perfectly behaved dogs.

Instead, we captured products within real moments between owners and their dogs – affectionate, chaotic and occasionally distracted. The result is a flexible image library that feels as honest and relatable as the campaign itself.