Lobster Creative


35 x ads for a year-long social campaign


Produce 35 x warm, fun and engaging social videos as part of a global campaign for Ziploc “Unloc Life”. A high-end suite of assets with a mix of live-action and photography, featuring a number of locations, people and product points to showcase the brand in an integrated, approachable and human way to illustrate how the products can offer simple solutions to real-world situations.


The assets were divided into 20 themes each with an overarching idea. We developed the scripts from concepts, finding creative solutions to execute within budget without compromising on creative or quality. A 5-day shoot allowed for the maximum possible production values within the parameters set (yup that’s 7 x assets per day..!), requiring extensive planning with a super agile, collaborative approach to production.

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