Ziploc – Unloc Life — Unloc Life

Create a high-end suite of warm, fun and engaging social content for Ziploc’s global ‘Unloc Life’ campaign.

Across multiple locations, people and product stories, the challenge was to bring Ziploc into real, relatable moments in a way that felt charming, vibrant and authentically human – while maintaining a consistent visual language across the wider global campaign.

35 assets. 20 themes. One very busy shoot.

We took 20 overarching creative concepts and developed them into 35 individual films, shaping the scripts and finding smart ways to bring each idea to life without compromising the creative or production values.

From food styling and multiple locations to different cast, product stories and playful POV shots from inside the Ziploc bags, there were a lot of moving parts to squeeze into one production.

The answer was a meticulously planned but super-agile five-day shoot, allowing us to move quickly between setups while keeping everything feeling warm, natural and beautifully crafted.