Younger People With Dementia – Little Rock — Little Rock
Younger People With Dementia - Little Rock
Little Rock
[6 mins]
Client:
Younger People With Dementia
Category:
Branded Content
Year:
2026
CHALLENGE
Young onset dementia is rarely talked about, and even less understood.
For families, it doesn’t just change one life, it reshapes everything – especially for children forced to grow up faster than they should.
Created for Younger People with Dementia, the challenge was to tell that story with honesty and care, without dramatising or simplifying the reality and to create a film that could carry the weight of a national awareness campaign.
CREATE
Written and directed by Nick Tree, who spent weeks listening to children and young people living with a parent with dementia – shaping a story grounded in truth.
“As a father and a son, these stories broke my heart. I wanted to capture their truth with absolute integrity. Little Rock shows that dementia doesn’t just affect the person diagnosed, it reshapes entire families and can steal parts of childhood too.”
Through music, memory and the shifting roles within their family, the film captures the painful beauty of love that endures even when recognition begins to disappear.
Reception
Little Rock received widespread industry and national media recognition, featuring on ITV News, BBC Radio 4, the Daily Express and Campaign, and was selected as Shots Ad of the Week in April 2026.
Made possible by 35 humans