Wilkinson Sword – Follow Your Intuition — Follow Your Intuition
Wilkinson Sword - Follow Your Intuition
Follow Your Intuition
[45 secs]
Client:
Wilkinson Sword
Category:
Branded Content, Integrated, Social-First
Year:
2024
CHALLENGE
An awareness, tutorial and photography campaign for three new Wilkinson Sword Intuition products; Eyebrow Styler, Bikini Duo & Rosegold.
A total of 13 x videos and 65 x stills.
CREATE
Shaving the bikini area often involves its share of uncomfortable moments. This awareness campaign for Bikini Care Duo ditches the typical ‘woman effortlessly shaving & living her best life’ advertising trope…instead, we embraced realness with a pinch of humour – showing just how difficult shaving intimate areas really can be.
TUTORIALS
Straightforward and beautifully shot, these tutorial videos empower women with the knowledge they need to use each product.
Made possible by 41 humans
