Wasabi – Full of Asian Flavour — Full of Asian Flavour
Wasabi - Full of Asian Flavour
Full of Asian Flavour
[20 secs]
Client:
Wasabi
Category:
Social-First, Integrated
Year:
2025
CHALLENGE
A multichannel digital campaign for Wasabi Grocery to drive awareness and trial of their bold, Asian-inspired range in supermarkets nationwide – bringing the brand’s high street energy into homes across the UK.
CREATE
Wasabi’s super bold flavours deserved an equally bold creative approach. Our campaign uses the iconic green roundel as a dynamic visual device, positioning Wasabi as the gateway to flavourful Asian convenience food – highlighting the delish, energetic food moments, packed with Katsu Crunch and Sweet Chilli Punch.
Full of Asian Flavour
PERFORMANCE
Originally developed to build awareness of Wasabi’s grocery range, the campaign combined broad reach with measurable brand impact. Delivering 186 million impressions and more than 7 million completed video views, the work exceeded media targets and drove increases in both awareness and consideration across key consumer audiences.
186 million impressions delivered (233% over media target)
7 million completed video views
+4% awareness uplift
+4% consideration uplift
+2% consideration uplift
Made possible by 22 humans
