Reiss x Royal Ballet – Pas de Deux — Pas de Deux
Reiss - Pas de Deux
Reiss x Royal Ballet - Pas de Deux
[120s]
Client:
Reiss
Category:
Integrated, Branded Content
Year:
2025
CHALLENGE
Ballet and fashion have long danced in parallel – both steeped in craft, discipline and beauty.
Reiss wanted to turn that admiration into something deeper: a true collaboration that captured the artistry of movement, the precision of tailoring and the emotional world of the dancer. Their first partnership with an arts institution – and one that had to honour the Royal Ballet’s legacy while feeling distinctly Reiss.
Our challenge was to craft a story that balanced performance and personality. A campaign that could live in both worlds: cinematic yet sincere, graceful yet grounded.
CREATE
We developed a campaign spanning film and photography, built around the idea of “Pas de Deux” – a story of two artists connected through movement, precision and emotion.
Shot inside the iconic Royal Ballet & Opera House, the campaign follows Royal Ballet dancers Francisco Serrano and Marianna Tsembenhoi, capturing both the spectacle of performance and the quieter moments behind it.
The result is a cinematic fashion campaign that moves effortlessly between elegance and authenticity – a celebration of craftsmanship, collaboration and the emotional power of movement.
Made possible by 30 humans
