Pooch & Mutt – For All Breeds & Needs — For All Breeds & Needs
Pooch & Mutt - For All Breeds & Needs
For All Breeds & Needs x Kerry & His Boys
[45s]
Client:
Pooch & Mutt
Category:
Social-First, Integrated
Year:
2026
CHALLENGE
Pooch & Mutt were launching a major brand campaign to introduce their new positioning “For All Breeds & Needs” across Meta platforms. The brief was to celebrate the unfiltered reality of being a pet parent through real owners and their dogs – creating work that felt authentic, emotionally engaging and native to social.
CREATE
We travelled across the UK to tell five real stories – five dogs, five owners and five very different chapters of life.
The films capture the everyday realities of dog ownership – muddy paws, chaotic walks, chewed trainers and unconditional affection. Real owners lead the story, sharing the moments that make life with dogs messy, hilarious and deeply rewarding.
Honest, relatable and social-first, the campaign introduces Pooch & Mutt’s new identity through stories that feel as real as the people they’re made for.
PERFORMANCE
The campaign delivered exceptional full-funnel results, generating an estimated 2.33 million additional people recalling the Pooch & Mutt brand. The work drove significant increases in ad recall, awareness and consideration, while contributing to 3,645 incremental purchases.
2.33M incremental people recalled the brand
+31.4pt uplift in ad recall (4.5x Meta EMEA benchmark)
+29.3pt uplift in brand awareness
+24.7pt uplift in consideration (20x Meta EMEA benchmark)
3,645 incremental purchases generated
Directors Cut Kerry & His Boys
Made possible by 19 humans
