Pooch & Mutt – For All Breeds & Needs — For All Breeds & Needs

Pooch & Mutt launched “For All Breeds & Needs”, a major new brand platform celebrating the unfiltered reality of being a pet parent.

Our brief was to bring that positioning to life through real owners and their dogs, creating human-led stories that felt authentic, emotionally engaging and native to social.

For the latest chapter of “For All Breeds & Needs”, we introduced five distinct dog personalities, each paired with a different feeding need across Pooch & Mutt’s food ranges.

From fussy eaters to anxious rescues and energetic working dogs, we travelled across the UK finding real owners and their dogs whose stories naturally connected with the different ranges.

Each film gives us a glimpse into their world, capturing the humour, quirks and unscripted moments that make every dog-owner relationship unique. Real stories, real personalities and a natural way to bring the breadth of Pooch & Mutt’s range to life.

It all started with five real stories, five dogs, five owners and five very different chapters of life.

Travelling across the UK, we captured the everyday realities of dog ownership: muddy paws, chaotic walks, chewed trainers and unconditional affection.

Led by real owners, the films celebrate everything that makes life with dogs messy, hilarious and deeply rewarding. Honest, relatable storytelling that helped introduce Pooch & Mutt’s new identity.