From Grain to Glass – Grant’s Whisky — From Grain to Glass
William Grant & Sons - From Grain to Glass
Grain to Glass
[30 secs]
Client:
William Grant & Sons
Category:
TV Commercial, Branded Content, Integrated
Year:
2017
CHALLENGE
Grant’s needed a film to bring to life the journey of whisky at their Scotland distilleries, showing the unique collective process which results in such a premium product.
CREATE
The film intertwines both craft and togetherness, introducing the Maker, the Muscle and the Master while exploring each element of the process through a poetic narration. The film was initially developed as a 90-second piece for online but it was so well received that Grant’s turned into a global TV and cinema campaign. Cheers to that!
Made possible by 198 humans