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From Grain to Glass – Grant’s Whisky — From Grain to Glass

William Grant & Sons - From Grain to Glass

Grain to Glass

[30 secs]

Client:

William Grant & Sons

Category:

TV Commercial, Branded Content, Integrated

Year:

2017

CHALLENGE

Grant’s needed a film to bring to life the journey of whisky at their Scotland distilleries, showing the unique collective process which results in such a premium product.

"Grain to Glass" Hero Film

[90 secs]

CREATE

The film intertwines both craft and togetherness, introducing the Maker, the Muscle and the Master while exploring each element of the process through a poetic narration. The film was initially developed as a 90-second piece for online but it was so well received that Grant’s turned into a global TV and cinema campaign. Cheers to that!

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