Flora – Keep Running — Keep Running

Bring Flora’s Keep Running platform to life with a high-impact social campaign that could build brand recall, showcase the product’s versatility and ultimately drive conversion. The brief called for a suite of content spanning cooking, baking and spreading, all rooted in the reality of busy family life.

And the small matter of going from brief to delivery in under two weeks. During lockdown.

Holy Mackerel.

WE GOT THIS!

Using a playful “view from the fridge” perspective, Flora sits front and centre while real family life unfolds behind it – cooking, baking, grabbing snacks, kids flying through shot and everything else that keeps a busy home running. The fast pace and everyday moments were deliberately designed to feel energetic, authentic and relatable, while keeping Flora unmistakably at the heart of every film. An authentic mother-and-son pairing gave the campaign its human heartbeat, with three executions built around Cooking, Baking and Spreading.

Everything was designed to work harder than a single piece of content.

Alongside the films, we captured key stills, food photography, programmatic animated rich-media units, social and .com assets and web skins – creating a flexible bank of campaign content for Flora’s retargeting and conversion strategy.

Oh and we shot the whole lot in the same day…