Lobster Creative

Squid Game x They’re coming

Directed by Matt Cullum

About the director...

Matt is a comedy director interested in everything that plays around the edges: the off-kilter, the camp, and the juxtaposition between the ordinary and absurd.

His cinematic style is bright, colourful, high contrast and pops off the screen. He believes the camera is as key to comedy as actor’s performances, and is determined to milk every bit of funny out of every scenario with different camera movements.He has worked with high-profile talent and loves nothing more than drawing a 10/10 performance from them, from world-famous drag queens, to high-profile actors, and pop superstars.

Over his career, he has worked with entertainment giants like Netflix, MTV, BuzzFeed and the BBC, and brands including Samsung, Google, Spotify, Sky, and Diageo. His work has won a Pink News award for Advertising Campaign Of The Year, and been nominated for Broadcast Digital and Lovie Awards.

He prides himself on running an inclusive set, friendly and diverse set, and prioritises telling marginalised stories, especially those from the queer community he calls home.

Matt's projects