Lobster Creative

Credit Karma

Directed by Will Clark Smith

About the director...

Will has over 15 years of experience as a director, using his creative background to make compelling, narrative-driven films with a strong visual style.

He has worked with a diverse range of brands including Renault, Pepsi Max, Ovo Energy, Citroen and Twinings. This diversity reflects his ability to understand the essence of the creative and deliver highly engaging commercials, digital content and brand films.

His undivided focus, openly inclusive attitude and broad experience make the utmost use of resources to achieve truly memorable, standout results.

Will's projects