Be Charlotte x Rumours Don’t Work
About the director...
AINS is an award winning Film Director. She started working with moving image while studying at art school before going on to hone her craft at film school in Berlin. Informed by a close attention to detail and craft, her commercial work has helped leading brands share their story in unique and creative ways.
Hailing from a conceptual fine art background, she is a hugely creative Director, with a distinct visual style. Her work is heavily driven by concept, often using playful visual metaphors and a highly art directed, fashion aesthetic.
Meticulous in her approach, she throws herself into each project, creating music videos, commercials and documentaries for a wide range of brands, artists and clients including Celeste, Highland Park, Warner Music, Columbia and Sony. Her recent documentary for the BBC reached over a million views within the first 48 hours and her work has been featured in places like Creative Boom, Promonews, Clash, Wonderland, Booooooom TV, Dork and Ad’s Of The World.