Lobster Creative

Ansell Lighting

Directed by Will Clark Smith

About the director...

I strive to deliver authentic, emotive storytelling with the brand at the heart: from Honda to Omega, Renault to Wilko, Wayfair to Ovo. I always aim to transport the script off the page and connect the brand with the audience.

I love drawing memorable, honest performances from all the talent and to build that confidence I endeavour to foster an open, relaxed environment that allows everyone to thrive.

17 years experience in advertising and broadcasting, has taught me how to be inclusive and collaborative with clients, cast and crew.

Will's projects